How To Compete With Unlimited Competition

How To Hire Bob

Coaching and Mentoring
The most common way clients engage with me is in a sales and marketing coaching and mentoring relationship. I am pleased to work with you to develop strategy, tactics and implementation methodologies. My clients also get great benefit from ongoing coaching for your sales team.

Speaking
Workshops
I facilitate one, two and three day sales workshops that guarantee a return on your investment. These are designed to meet yours and your company’s objectives and are focused on the concept of Listen First – Sell Later.
I also am pleased to announce a workshop designed specifically for the company that wishes to engage in social media and other new relationship marketing. This workshop is two days.

All workshops include follow-up coaching for your sales and marketing teams.

Keynote Speeches
For many years, I did keynote and other speeches around the world. Ten years ago, I stopped doing them to write and conduct research. With the publication of "Listen First – Sell Later" this past year, I have received more requests for keynote type presentations based upon the concept of Listening First - Sell Later which I am once again delivering.

Please contact me for details on all the above services.

Thirty years ago, I would pose a question to people who were looking for help with their marketing that went like this, “Suppose that your customers and potential customers had unlimited access to the same product or service you are selling from many companies – why should they do business with you?”

Thirty years ago, customers’ choices were limited by geography and availability. That is not the case today. Today your customers really do have unlimited access to the same product or service you are selling. It is all just a few clicks away on the Web.

So what are you doing to differentiate your company, its products, yourself? How do you compete with unlimited competition?

Here are 3 simple (yet difficult) questions to ask yourself. The answers can lead you to developing your Unique Selling Proposition. The answers can mean the difference between extraordinary success and barely getting by.

1. Why should I choose to do business with you versus any and every option available to me?
2. What do you offer no one else can or will?
3. What is your reason for existence in your chosen market besides it's where you want to be?

You might also want to read How to Create a Brand and Outsell Everyone Else!

Posted by Bob Poole at 04:45 AM | Permalink